The resorting to the intensive use of pesticides in agriculture in the early twentieth century by American agribusinesses has produced fruits and vegetables without visual defect and therefore attractive to consumers. After World War II, as many former farm workers went through amputation of one of their kidneys which was clogged with heavy metals, operators came to realize afterwards that the price to pay for colorful fruits (for example) has been extremely high. The academic world became aware of the effort required to mitigate the potentially devastating effects of chemical molecules served in the agribusiness to improve the appearance and increase yields of the so-called modern agriculture. Since then, the agricultural inputs have continued to ignite debate and, more generally, all the chemicals found in consumed foods, intentionally added or not. At the turn of 2000, panic related in particular to “mad cow disease” was the straw that broke the camel’s back. Consumers increasingly frustrated began seeking an alternative to industrially produced foods. The call to return to healthier farming practices, without addition of synthetic chemical molecules that have been proven for centuries took then an unprecedented size. Many among the developed countries have been taken aback by the magnitude of consumer protest, particularly in Europe. But, the absence of a coherent specific regulation addressing the problem of producing “organic food products” pitched the practical management of the field in the hands of private companies. As a result, the brokers in question began competing with ingenuity on all sorts of pretexts of how to dig deep into pocket of small farmers and cooperatives, particularly African ones, under cover to validate the quality of their Organic products. Now, it is almost impossible to sell such products without going through these brokers of food mercantilism that sometimes are discreetly helped by their own country.
Profile of an Organic Product
An organic product is supposed to be the antithesis of industrial food products, rejected by consumers due to their concern relating to possible consequences of the consumption of such foods. Indeed, these products contain, or are supposed to contain, all sorts of unwanted chemicals to improve the appearance, consistency, durability and other peculiarities relating to commercial activity. Generally, in Africa, and in Morocco, organic agriculture sounds as euphemism for kind of poor smallholders that they can’t afford buying the farm inputs anyway. Their products are usually sold fresh locally for immediate consumption. Occasionally, these fresh products are processed, in small cooperatives, using ancient techniques to make oils and other extracts that can prolong the life of the base product without altering the nutritional value of the food itself. We are, at this stage, still in the pattern of manufacturing of Organic products. This type of farming has actually disappeared in European countries even if you look hard enough, you can still find a few examples that stand here and there. In short, what European consumers, who are the strongest supporters of the use of Organic products, want is to add, to the privileged lifestyle they have, the consumption of organic food that doesn’t pose any danger to health of consumers. They realize they do not have this kind of food at home, but they know they can get them at will and very cheap on the African continent. From this perspective, business transactions of organic products may seem, a priori, to be potentially beneficial for small African farmers and cooperatives! Indeed, the lack or deficiency of infrastructure and industries on the continent have “protected”, so to speak, many African countries from kind of pollution known to Europe and, therefore, has entitled the vast majority of small farmers for the status of producers of organic foods. At first glance, the equation seems easy to manage. Small farmers easily recognizable perhaps grouped into cooperatives on one side and, on the other, European consumers (or others) that willing to purchase the product at a price above that of same food industrially processed. With proper “mediation” of public authorities, consumers of the north shore of the Mediterranean and the producers of the south shore would both be winners. But it’s too good to be realistic.
Perspective
Some time ago, during a group visit of Canton of Fribourg (Switzerland), the guide explained that people in a hilltop village on a hill made their living in ancient times by submitting all traders who took the road that runs along the bottom of the hill to payment of a tithe. Indeed, the passing was necessary for the transit of goods to the North. Otherwise, they blocked access by dropping boulders to close the passage. These people didn’t provide any value added to merchandise in transit. They simply took advantage of their privileged position to extort goods of their owners. Now back to our Organic products that all cooperatives that engage in this work are actually aware of the difficulties they encounter in trying to sell their foods without going through the certification brokers that constitute the bottleneck between these people and their potential clients in the northern hemisphere. In absolute terms, there is nothing wrong with the certification process. For example, the installation of a scheduled process designed for a particular food in a container of a particular shape within a particular autoclave requires know how and experience that only specialists of the highest caliber have. So it is normal to use their service to authenticate the process considered. That said, one wonders if the certifying brokers mentioned before bring any added value to organic products defined above.
Comment
In reality, mercantilist brokers were probably the first to realize that apart from the finding of lack of use of foreign chemical compounds, there was little they could bring as added value to the marketing of organic products. In these circumstances, their efforts to certification may be perceived as work worthless, irrelevant and therefore not profitable. They then, as they know so well how to do, decided to master the organic certification field by subtracting it from the hands of “rights holders”, small farmers mentioned above. To this end, they have begun to complicate the management of organic certification by setting in it factors from ecology and / or biological cycles and / or biodiversity and others whose understanding goes far beyond comprehension of small cooperatives. Indeed, the purpose of small cooperatives is to simply survive by selling regional products to consumers concerned to avoid unwanted chemicals that they don’t want to have in their plates.
In conclusion, having to go through the certification of foreign offices to sell our Organic products to foreign consumers, so be it. But it is a national asset; Morocco may then apply common sense rules in places elsewhere in the world. The company who wants to certify organic food products in Morocco must commit (and be followed for this purpose) to form Moroccan candidates on the field in a reasonable time schedule. Because in the end, that a private foreign company seeking to make money in this market is quite consistent with its business goals. But that the Moroccan officials make “certification broker” the short scale to help him make money more easily (for example, by issuing an order permitting a foreign company with a sole shareholder to levy a “tithe” on our organic products for export), that is what really gives concern.